Tinder allows companies to publish in-app advertisements
When swiping, you may me matching with more than meets the eye as Tinder allows companies to create in-app advertisements.
In April 2015, Tinder released its first ever in-app paid advertisement campaign through a partnership with Anheuser-Busch. The company’s Bud Light brand released a set of video advertisements that appeared directly in user’s swiping feeds, promoting the ‘Whatever USA’ campaign.
While this was the first paid set of advertisements to run on Tinder, other companies previously used the app to push promotional material. In 2014, The Mindy Project created Tinder profiles for characters of the show to promote it’s upcoming season. To Tinder users, it appeared as if they were swiping right on an actual person – whereas the Bud Light video series were a set of disruptive advertisements that did not look like user profiles.
Swiping through senior year 